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Record Citations
APA Citation
Kotabe, M., & Helsen, K. (2001). Global marketing management (2nd ed.). New York: John Wiley.
MLA CitationKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 2nd ed. New York: John Wiley, 2001.
Warning: These citations may not always be 100% accurate.