Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
| Main Author: | Clow, Kenneth E. |
|---|---|
| Other Authors: | Baack, Donald |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2002 |
| Subjects: |
Advertising.
Communication in marketing. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.123 |b C46I57 |
| 100 | 1 | |a Clow, Kenneth E. | |
| 245 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications |b / |c Kenneth E. Clow, Donald Baack |
| 260 | |a Upper Saddle River, NJ. : |b Prentice Hall, |c 2002 | ||
| 300 | |a 638 p. : |c 26 cm. + CD-ROM. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 700 | 1 | |a Baack, Donald | |
| 991 | |a MONOGRAPHS |b 4 |c 2018-11-07 02:56:54 |d 2022-12-16 13:30:13 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 2002 |v Integrated advertising, promotion, and marketing communications / | ||