Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
| Main Author: | Clow, Kenneth E. |
|---|---|
| Other Authors: | Baack, Donald |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2002 |
| Subjects: |
Advertising.
Communication in marketing. |
| Tags: |
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| Physical Description: |
638 p. : 26 cm. + CD-ROM. |
|---|---|
| ISBN: |
0130175781 |