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Record Citations
APA Citation
Clow, K. E., & Baack, D. (2002). Integrated advertising, promotion, and marketing communications. Upper Saddle River, NJ.: Prentice Hall.
MLA CitationClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Upper Saddle River, NJ.: Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.