Business to business marketing : analysis and practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano
| Main Author: | Vitale, Robert P. |
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| Other Authors: | Giglierano, Joseph J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Mason, OH. : South-Western Pub., 2002 |
| Subjects: |
Industrial marketing.
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| Physical Description: |
534 p. : illus. : 27 cm. |
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| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0324072961 |