Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Denneth A. Coney
Main Author: | Hawkins, Del I. |
---|---|
Other Authors: | Best, Roger J., Coney, Kenneth A. |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Sydney, AL. : Irwin, 1992 |
Edition: | 5th ed. |
Subjects: |
Consumers.
Consumer behavior. Market surveys. |
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040 | |a DLC |c MUT | ||
050 | 4 | |a HF5415.33.U6 |b H38C65 1992 | |
100 | 1 | |a Hawkins, Del I. | |
245 | 1 | 0 | |a Consumer behavior : implications for marketing strategy |b / |c Del I. Hawkins, Roger J. Best, Denneth A. Coney |
250 | |a 5th ed. | ||
260 | |a Sydney, AL. : |b Irwin, |c 1992 | ||
300 | |a xv, 674 p. : |b illus. ; |c 26 ซม. | ||
650 | 0 | |a Consumers. | |
650 | 0 | |a Consumer behavior. | |
650 | 0 | |a Market surveys. | |
700 | 1 | |a Best, Roger J. | |
700 | 1 | |a Coney, Kenneth A. | |
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