Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Denneth A. Coney
| Main Author: | Hawkins, Del I. |
|---|---|
| Other Authors: | Best, Roger J., Coney, Kenneth A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Sydney, AL. : Irwin, 1992 |
| Edition: | 5th ed. |
| Subjects: |
Consumers.
Consumer behavior. Market surveys. |
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| Physical Description: |
xv, 674 p. : illus. ; 26 ซม. |
|---|---|
| ISBN: |
0256094098 |