Marketing research : methodological foundations / Gilbert A. Churchill
Main Author: | Churchill, Gilbert A. |
---|---|
Format: | MONOGRAPHS |
Language: | English |
Published: |
Fort Worth : The Dryden Pr., 1999 |
Edition: | 7th ed. |
Subjects: |
Marketing research.
Research, Industrial. Research. |
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100 | 1 | |a Churchill, Gilbert A. | |
245 | 1 | 0 | |a Marketing research : methodological foundations |b / |c Gilbert A. Churchill |
250 | |a 7th ed. | ||
260 | |a Fort Worth : |b The Dryden Pr., |c 1999 | ||
300 | |a xxviii, 1017 p. : |c 26 cm. | ||
650 | 0 | |a Marketing research. | |
650 | 0 | |a Research, Industrial. | |
650 | 0 | |a Research. | |
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