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Marketing research : methodological foundations / Gilbert A. Churchill

Main Author: Churchill, Gilbert A.
Format: MONOGRAPHS
Language: English
Published: Fort Worth : The Dryden Pr., 1999
Edition: 7th ed.
Subjects: Marketing research.
Research, Industrial.
Research.
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300 |a xxviii, 1017 p. :  |c 26 cm. 
650 0 |a Marketing research. 
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