Strategic marketing / David W. Cravens
| Main Author: | Cravens, David W. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin/McGraw-Hill, 1997 |
| Edition: | 5th ed. |
| Series: |
Irwin series in marketing
|
| Subjects: |
Marketing --
> Management.
Marketing -- > Decision making. Marketing. Strategic planning. |
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| 020 | |a 0256214387 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.135 |b C73S83 1997 | |
| 100 | 1 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing |b / |c David W. Cravens |
| 250 | |a 5th ed. | ||
| 260 | |a Boston, MA. : |b Irwin/McGraw-Hill, |c 1997 | ||
| 300 | |a xviii, 670 p. : |b illus. ; |c 24 cm. | ||
| 440 | 0 | |a Irwin series in marketing | |
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing -- |x Decision making. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-06 21:27:23 |d 2022-09-07 09:22:48 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 1997 |u 5th ed. |v Strategic marketing / | ||