Strategic marketing / David W. Cravens
| Main Author: | Cravens, David W. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin/McGraw-Hill, 1997 |
| Edition: | 5th ed. |
| Series: |
Irwin series in marketing
|
| Subjects: |
Marketing --
> Management.
Marketing -- > Decision making. Marketing. Strategic planning. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xviii, 670 p. : illus. ; 24 cm. |
| ISBN: |
0256214387 |