The marketing plan / William A. Cohen
| Main Author: | Cohen, William A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 1998 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
Marketing -- > Management. |
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| Physical Description: |
341 p. : illus. ; 28 cm. |
|---|---|
| ISBN: |
0471180335 |