Market research : a guide to planning, methodology and evaluation / Paul Hague, Peter Jackson
| Main Author: | Hague, Paul |
|---|---|
| Other Authors: | Jackson, Peter |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 1999 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing research.
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| Tags: |
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| Physical Description: |
239 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0749429178 |