New marketing imperatives : innovative strategies for today's marketing challenges / B.G. Yovovich
| Main Author: | Yovovich, B. G. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1995 |
| Subjects: |
Export marketing --
> Management.
Industrial marketing -- > Management. Total quality management. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.1263 |b Y68N48 | |
| 100 | 1 | |a Yovovich, B. G. | |
| 245 | 1 | 0 | |a New marketing imperatives : innovative strategies for today's marketing challenges |b / |c B.G. Yovovich |
| 260 | |a Englewood Cliffs, N.J. : |b Prentice Hall, |c 1995 | ||
| 300 | |a xi, 248 p. : |c 23 cm. | ||
| 650 | 0 | |a Export marketing -- |x Management. | |
| 650 | 0 | |a Industrial marketing -- |x Management. | |
| 650 | 0 | |a Total quality management. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 02:48:44 |d 2022-09-06 16:26:21 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 1995 |v New marketing imperatives : innovative strategies for today's marketing challenges / | ||