New marketing imperatives : innovative strategies for today's marketing challenges / B.G. Yovovich
| Main Author: | Yovovich, B. G. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1995 |
| Subjects: |
Export marketing --
> Management.
Industrial marketing -- > Management. Total quality management. |
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| Physical Description: |
xi, 248 p. : 23 cm. |
|---|---|
| ISBN: |
0133110516 |