« Back to Record
Record Citations
APA Citation
Yovovich, B. G. (1995). New marketing imperatives : innovative strategies for today's marketing challenges. Englewood Cliffs, N.J.: Prentice Hall.
MLA CitationYovovich, B. G. New Marketing Imperatives : Innovative Strategies for Today's Marketing Challenges. Englewood Cliffs, N.J.: Prentice Hall, 1995.
Warning: These citations may not always be 100% accurate.