Retail marketing : for employees, managers and entrepreneurs / Warren G. Meyer,...[et al.]
| Main Author: | Meyer, Warren G. |
|---|---|
| Other Authors: | Harris, E. Edward, Kohns, Donald P., Stone, James R. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1988 |
| Edition: | 8th ed. |
| Subjects: |
Business education.
Marketing. Retail trade. |
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| Physical Description: |
580 p. : illus. ; 23 cm. |
|---|---|
| ISBN: |
0071002138 |