Marketing / Eric N. Berkowitz...[et al.]
| Main Author: | Berkowitz, Eric N. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
n.p. : 1994 |
| Edition: | 4th ed. |
| Subjects: |
Marketing.
|
| Tags: |
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| Physical Description: |
787 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical reference and index. |
| ISBN: |
0256132216 |