Marketing channels / Louis W. Stern, Adel I. EI - Ansary, Anne T. Coughlan
| Main Author: | Stern, Louis W. |
|---|---|
| Other Authors: | Coughlan, Anne T., EI - Ansary, Adel I. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 1996 |
| Edition: | 5th ed. |
| Subjects: |
Marketing channels.
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| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
576 p. : illus. ; 24 cm. |
| ISBN: |
0132058650 |