Marketing research / Peter M. Chisnall
| Main Author: | Chisnall, Peter M. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : McGraw-Hill, 1992 |
| Edition: | 4th ed. |
| Subjects: |
Comparative marketing.
Consumer behavior. International economics. Marketing research. Sale promotion. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
ix, 384 p. : tables ; 24 cm. |
| ISBN: |
0077074297 |