Marketing / William Zikmund, Michael D' Amico
| Main Author: | Zikmund, William |
|---|---|
| Other Authors: | D'Amico, Michael |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley & Sons, 1989 |
| Edition: | 3rd ed. |
| Subjects: |
Marketing.
Sales management. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxv, 694 p. : illus. ; 25 cm. |
| ISBN: |
0471503266 |