Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
| Main Author: | Loudon, David L. |
|---|---|
| Other Authors: | Bitta, Albert J. Della |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1993 |
| Edition: | 4th ed. |
| Subjects: |
Consumer affairs departments.
Consumer behavior -- > Case studies -- > United States. Consumer behavior. Consumer cooperatives. Consumer education. |
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| Physical Description: |
xxiii, 788 p. : illus., graphs, tables ; 25 cm. |
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| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0070387672 |