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Record Citations
APA Citation
Loudon, D. L., & Bitta, A. J. D. (1993). Consumer behavior : concepts and applications (4th ed.). New York: McGraw-Hill.
MLA CitationLoudon, David L., and Albert J. Della Bitta. Consumer Behavior : Concepts and Applications. 4th ed. New York: McGraw-Hill, 1993.
Warning: These citations may not always be 100% accurate.