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Marketing : principles & strategy / Henry Assael

Main Author: Assael, Henry
Format: MONOGRAPHS
Language: English
Published: Fort Worth : The Dryden Press, 1993
Edition: 2nd ed.
Subjects: Marketing.
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008 181106s1993 xx 000 0 eng d
020 |a 0030767083 
040 |a DLC  |c MUT 
050 4 |a HF5415  |b A88M37 1993 
100 1 |a Assael, Henry 
245 1 0 |a Marketing : principles & strategy  |b /  |c Henry Assael 
250 |a 2nd ed. 
260 |a Fort Worth :  |b The Dryden Press,  |c 1993 
300 |a xxix, 771 p. :  |b : illus., charts, graphs, tables ;  |c 25 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing. 
991 |a MONOGRAPHS  |b 9  |c 2018-11-07 05:16:44  |d 2022-09-07 11:28:08  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r txu  |s eng  |t 1993   |u 2nd ed.  |v Marketing : principles & strategy / 

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