Marketing : principles & strategy / Henry Assael
| Main Author: | Assael, Henry |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Press, 1993 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
|
| Tags: |
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| Physical Description: |
xxix, 771 p. : : illus., charts, graphs, tables ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0030767083 |