Business research methods / William G. Zikmund
| Main Author: | Zikmund, William G. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : The Dryden Press, 1994 |
| Edition: | 4th ed. |
| Subjects: |
Business --
> Research.
Management -- > Research. Business. Business -- > Research -- > Methodology. Management -- > Research -- > Methodology. Mathematics. Science. |
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| Physical Description: |
xxii, 776 p. : illus., charts ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0030975859 |