Consumer behavior / William D. Wells, David Prensky
| Main Author: | Wells, William D. |
|---|---|
| Other Authors: | Prensky, David |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 1996 |
| Subjects: |
Consumer behavior.
|
| Tags: |
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| Physical Description: |
xxi, 538 p. : illus., tables ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references. |
| ISBN: |
0471596418 |