Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Peterson, Robert A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1995 |
| Edition: | 7th ed. |
| Subjects: |
Marketing --
> Decision making.
Marketing -- > Management. Marketing. |
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| 001 | 0008512 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0131817698 |c 539 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.135 |b K37S87 1995 | |
| 100 | 1 | |a Kerin, Roger A. | |
| 245 | 1 | 0 | |a Strategic marketing problems : cases and comments |b / |c Roger A. Kerin, Robert A. Peterson |
| 250 | |a 7th ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice Hall, |c 1995 | ||
| 300 | |a xiv, 738 p. : |b illus., tables ; |c 25 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing -- |x Decision making. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Peterson, Robert A. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-07 03:30:17 |d 2022-09-07 09:32:33 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 1995 |u 7th ed. |v Strategic marketing problems : cases and comments / | ||