Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Peterson, Robert A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1995 |
| Edition: | 7th ed. |
| Subjects: |
Marketing --
> Decision making.
Marketing -- > Management. Marketing. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xiv, 738 p. : illus., tables ; 25 cm. |
| ISBN: |
0131817698 |