Record Citations

APA Citation

Kerin, R. A., & Peterson, R. A. (1995). Strategic marketing problems : cases and comments (7th ed.). Englewood Cliffs, N.J.: Prentice Hall.

MLA Citation

Kerin, Roger A., and Robert A Peterson. Strategic Marketing Problems : Cases and Comments. 7th ed. Englewood Cliffs, N.J.: Prentice Hall, 1995.

Warning: These citations may not always be 100% accurate.