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Record Citations
APA Citation
Keegan, W. J., Duncan, T. R., & Moriarty, S. E. (1995). Marketing (2nd ed.). Englewood Cliffs, N.J.: Prentice Hall.
MLA CitationKeegan, Warren J., Thomas R Duncan, and Sandra E Moriarty. Marketing. 2nd ed. Englewood Cliffs, N.J.: Prentice Hall, 1995.
Warning: These citations may not always be 100% accurate.