Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey
| Main Author: | Jeannet, Jean-Pierre |
|---|---|
| Other Authors: | Hennessey, H. David |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : Houghton Mifflin, 1995 |
| Edition: | 3rd ed. |
| Subjects: |
Export marketing.
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| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxv, 896 p. : charts ; 24 cm. |
| ISBN: |
0395710456 |