Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey
Main Author: | Jeannet, Jean-Pierre |
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Other Authors: | Hennessey, H. David |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Boston : Houghton Mifflin, 1995 |
Edition: | 3rd ed. |
Subjects: |
Export marketing.
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Item Description: |
Includes index. |
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Physical Description: |
xxv, 896 p. : charts ; 24 cm. |
ISBN: |
0395710456 |