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Record Citations

APA Citation

Jeannet, J., & Hennessey, H. D. (1995). Global marketing strategies (3rd ed.). Boston: Houghton Mifflin.

MLA Citation

Jeannet, Jean-Pierre, and H. David Hennessey. Global Marketing Strategies. 3rd ed. Boston: Houghton Mifflin, 1995.

Warning: These citations may not always be 100% accurate.

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