Advertising media planning / Jack Z. Sissors, Lincoln Bumba
| Main Author: | Sissors, Jack Zanville |
|---|---|
| Other Authors: | Bumba, Lincoln |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL : NTC Business Books, 1996 |
| Edition: | 5th ed. |
| Subjects: |
Advertising media planning.
Advertising. Marketing. |
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