Advertising media planning / Jack Z. Sissors, Lincoln Bumba
| Main Author: | Sissors, Jack Zanville |
|---|---|
| Other Authors: | Bumba, Lincoln |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL : NTC Business Books, 1996 |
| Edition: | 5th ed. |
| Subjects: |
Advertising media planning.
Advertising. Marketing. |
| Tags: |
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| 001 | 0007317 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0844235008 |c 1895 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5826.5 |b S58A39 1996 | |
| 100 | 1 | |a Sissors, Jack Zanville | |
| 245 | 1 | 0 | |a Advertising media planning |b / |c Jack Z. Sissors, Lincoln Bumba |
| 250 | |a 5th ed. | ||
| 260 | |a Lincolnwood, IL : |b NTC Business Books, |c 1996 | ||
| 300 | |a xiv, 514 p. : |b illus. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Marketing. | |
| 710 | 2 | |a Bumba, Lincoln | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 01:29:52 |d 2022-09-11 08:46:38 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1996 |u 5th ed. |v Advertising media planning / | ||