Advertising media planning / Jack Z. Sissors, Lincoln Bumba
| Main Author: | Sissors, Jack Zanville |
|---|---|
| Other Authors: | Bumba, Lincoln |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL : NTC Business Books, 1996 |
| Edition: | 5th ed. |
| Subjects: |
Advertising media planning.
Advertising. Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
xiv, 514 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0844235008 |