Record Citations

APA Citation

Sissors, J. Z., & Bumba, L. (1996). Advertising media planning (5th ed.). Lincolnwood, IL: NTC Business Books.

MLA Citation

Sissors, Jack Zanville, and Lincoln Bumba. Advertising Media Planning. 5th ed. Lincolnwood, IL: NTC Business Books, 1996.

Warning: These citations may not always be 100% accurate.