Record Citations

APA Citation

Kerin, R. A., & Peterson, R. A. (1998). Strategic marketing problems : cases and comments (8th ed.). Upper Saddle River, NJ.: Prentice Hall.

MLA Citation

Kerin, Roger A., and Robert A Peterson. Strategic Marketing Problems : Cases and Comments. 8th ed. Upper Saddle River, NJ.: Prentice Hall, 1998.

Warning: These citations may not always be 100% accurate.