Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson
| Main Author: | Levinson, Jay Conrad |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : Houghton Mifflin, 1994 |
| Subjects: |
Advertising --
> Cost effectiveness.
Small business -- > Management. |
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| Physical Description: |
283 p. : table ; 23 cm. |
|---|---|
| ISBN: |
0395687187 |