Introduction to advertising media : research, planning, and buying / Jim Surmanek
| Main Author: | Surmanek, Jim |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL. : NTC Business Books, 1993 |
| Subjects: |
Advertising media planning.
Advertising. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5826.5 |b S85I58 |
| 100 | 1 | |a Surmanek, Jim | |
| 245 | 1 | 0 | |a Introduction to advertising media : research, planning, and buying |b / |c Jim Surmanek |
| 260 | |a Lincolnwood, IL. : |b NTC Business Books, |c 1993 | ||
| 300 | |a xvii, 357 p. : |b tables ; |c 24 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Advertising. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-07 01:29:45 |d 2022-12-22 16:13:30 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1993 |v Introduction to advertising media : research, planning, and buying / | ||