Introduction to advertising media : research, planning, and buying / Jim Surmanek
| Main Author: | Surmanek, Jim |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL. : NTC Business Books, 1993 |
| Subjects: |
Advertising media planning.
Advertising. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xvii, 357 p. : tables ; 24 cm. |
| ISBN: |
0844235458 |