Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
| Main Author: | Kinnear, Thomas C. |
|---|---|
| Other Authors: | Taylor, James R. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1996 |
| Edition: | 5th ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Marketing --
> Management.
Marketing research. |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0079122523 |c 630 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.2 |b K55M37 1996 | |
| 100 | 1 | |a Kinnear, Thomas C. | |
| 245 | 1 | 0 | |a Marketing research : an applied approach |b / |c Thomas C. Kinnear, James R. Taylor |
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 1996 | ||
| 300 | |a xxii, 888 p. : |b illus., maps ; |c 23 cm. + disk. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Taylor, James R. | |
| 991 | |a MONOGRAPHS |b 10 |c 2018-11-07 00:29:10 |d 2022-09-07 10:51:44 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1996 |u 5th ed. |v Marketing research : an applied approach / | ||