Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
| Main Author: | Kinnear, Thomas C. |
|---|---|
| Other Authors: | Taylor, James R. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1996 |
| Edition: | 5th ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Marketing --
> Management.
Marketing research. |
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| Physical Description: |
xxii, 888 p. : illus., maps ; 23 cm. + disk. |
|---|---|
| Bibliography: |
Includes bibliographical references and indexes. |
| ISBN: |
0079122523 |