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Record Citations

APA Citation

Kinnear, T. C., & Taylor, J. R. (1996). Marketing research : an applied approach (5th ed.). New York: McGraw-Hill.

MLA Citation

Kinnear, Thomas C., and James R Taylor. Marketing Research : An Applied Approach. 5th ed. New York: McGraw-Hill, 1996.

Warning: These citations may not always be 100% accurate.