Exploring marketing research / William G. Zikmund
| Main Author: | Zikmund, William G. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : the Dryden Press, 1997 |
| Edition: | 6th ed. |
| Subjects: |
Marketing research.
Marketing. Research. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
739 p. : illus., charts, tables ; 26 cm. |
| ISBN: |
003018763X |