Marketing research : methodological foundations / Gilbert A. Churchill
| Main Author: | Churchill, Gilbert A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth, PA. : The Dryden press, 1995 |
| Edition: | 6th ed. |
| Subjects: |
Marketing research.
Research, Industrial. Research. |
| Tags: |
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| Item Description: |
Includes index., International editions. |
|---|---|
| Physical Description: |
xxxiv, 115 p. : charts, tables ; 23 cm. |
| ISBN: |
0030983665 |