Advertising and promotion management / John R. Rossiter, Larry Percy
| Main Author: | Rossiter, John R. |
|---|---|
| Other Authors: | Percy, Larry |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1987 |
| Series: |
McGraw-Hill marketing Series.
|
| Subjects: |
Advertising.
Sales promotion. Selling. |
| Tags: |
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| 001 | 0005660 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0071002782 |c 347 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5821 |b R65A38 |
| 100 | 1 | |a Rossiter, John R. | |
| 245 | 1 | 0 | |a Advertising and promotion management |b / |c John R. Rossiter, Larry Percy |
| 260 | |a New York : |b McGraw-Hill, |c 1987 | ||
| 300 | |a xix, 649 p. : |b illus., tables ; |c 22 cm. | ||
| 440 | 0 | |a McGraw-Hill marketing Series. | |
| 500 | |a International editions. | ||
| 504 | |a Includes bibliographies and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Sales promotion. | |
| 650 | 0 | |a Selling. | |
| 700 | 1 | |a Percy, Larry | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-06 23:28:58 |d 2022-12-22 16:01:00 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1987 |v Advertising and promotion management / | ||