Advertising and promotion management / John R. Rossiter, Larry Percy
| Main Author: | Rossiter, John R. |
|---|---|
| Other Authors: | Percy, Larry |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1987 |
| Series: |
McGraw-Hill marketing Series.
|
| Subjects: |
Advertising.
Sales promotion. Selling. |
| Tags: |
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| Item Description: |
International editions. |
|---|---|
| Physical Description: |
xix, 649 p. : illus., tables ; 22 cm. |
| Bibliography: |
Includes bibliographies and index. |
| ISBN: |
0071002782 |