Marketing / Eric N. Berkowitz...[et al.]
| Main Author: | Berkowitz, Eric N. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chicago : Irwin, 1997 |
| Edition: | 5th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Aftermarkets.
Industrial management. Marketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxxii, 736 p. : illus., graphs, charts, tables ; 28 cm. |
| ISBN: |
0256189684 |