Consumer behavior : buying, having, and being / Michael R. Solomon
| Main Author: | Solomon, Michael R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 1999 |
| Edition: | 4th ed. |
| Subjects: |
Consumer behavior.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xx, 586 p. : illus. ; ; 25 cm. |
| ISBN: |
0130812552 |