Business marketing / Andrew C. Gross, Peter M. Banting, Lindsay N. Meredith, I. David Ford
| Main Author: | Gross, Andrew C. |
|---|---|
| Other Authors: | Banting, Peter M., Ford, I. David, Meredith, Lindsay N. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : Houghton, 1993 |
| Subjects: |
Industrial marketing.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxi, 763 p. : illus., charts, tables ; 25 cm. |
| ISBN: |
0395560837 |